Mark Zuckerberg is following in Elon Musk’s footsteps by copying Twitter’s paid verification feature for Facebook and Instagram.
On Sunday, Facebook owner Meta announced that it is testing a monthly subscription service, called Meta Verified.
Similar to Twitter Blue’s paid-for blue tick, the new feature will let users verify their Facebook and Instagram accounts using a government ID and get a blue badge.
The subscription bundle for Instagram and Facebook, to be launched later this week, also includes extra protection against impersonation and will be priced starting at $11.99 (£9.90) per month on the web or $14.99 (£12.37) a month on Apple’s iOS system and Android.
Meta Verified will be rolled out in Australia and New Zealand this week, with gradual launches in other countries to follow.
Meta’s foray into subscription services follows Twitter, which started giving out blue ticks for $8 a month as part of its premium Twitter Blue service.
Zuckerberg has earlier said it was planning to launch several new products that would ’empower creators to be way more productive and creative’ while cautioning about the cost associated with supporting the technology for a large user base.
Last November, Zuckerberg fired 11,000 employees across Facebook and Instagram and slashed spending plans for a period that Zuckerberg has called the ‘Year of Efficiency’.
Meanwhile, Zuckerberg continues to pour money into his metaverse investments which could take about a decade to bear fruit.
In the meantime, he has had to freeze hiring, shutter projects and reorganise teams to trim costs.
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